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Brita explores an ‘untapped’ brand attribute: flavour | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
By Christopher Lombardo

Brita has worked hard to establish its environmental benefits in recent years, so it is letting those go unsaid so it can more directly play up its taste appeal and spur interest among younger demos.

http://strategyonline.ca/2023/03/16/brita-explores-an-untapped-brand-attribute-flavour/
 

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